June 1. 2011 | Andrea Contres
Go Ahead, Play on Your Smartphone
Seeing someone typing away on their Smartphone or hearing somebody’s cell phone ring is annoying and disrespectful in any meeting, especially if you are the person sitting next to that “can’t leave their phone at their desk for 2 minutes” person or if you are the one leading the meeting. However with Smartphones becoming “smarter,” this may have all changed.
A few months ago I discovered QR (Quick Response) codes, and instantly a wave of “marketer’s” excitement flew through the office! These Japanese-developed codes look similar to barcodes and scan the same way. However, they open up a whole new world to anyone with a Smartphone. QR codes have the ability to link your phone directly to any site on the Internet, any phone number, any image or coupon, text messages, and much more. After grasping this new marketing technology, I realized the sky was the limit with QR codes. You could put a code on everything (not that I recommend this), but why not add a code to your business card that links to your online bio or your LinkedIn page? Moreover, they could be placed on all marketing materials, brochures, one-pagers, event postcards, the homepage, and advertisements. Lastly, the real beauty of the QRs is they are free and easy to create. QR Codes could revolutionize the way we do business. Soon we may all be carrying around our Smartphones and speaking in code!
Check out my bio by scanning the above QR code!
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