“You can either get on the social bus or you can get dragged behind it, your choice” CIO Magazine, October 18, 2010
There are approximately 500 million active Facebook users, 100 million Twitter users, and 120 million LinkedIn users. It is more about when you will use social media rather than if you will use it. You and your employees are likely signed on to social networks before, during, and after work. The use of social media is fairly evenly split between cell phones and computers (but the distinction between a PC, laptop, notebook, or cell phone is now pretty blurred. What is it that you cannot do on a smart phone?)
What does senior management see as the main benefits obtained from social media? It seems social media can build on a company’s existing brand and help enhance relationships with customers. On the other hand, social media can just as easily, or perhaps even more easily, be used to damage a company’s brand. Do you know how your company’s image is perceived online? It is probable your image is seen differently by your employees, customers, and perhaps even your vendors.